PSFK consultants are trained to keep their eyes on the future. In the course of their future gazing they quite often come upon upcycling ideas...
Here's a recent one: upcycling credit cards into guitar picks.
And yet another (warning: this is the weirdest thing ever): upcycling wee into whiskey.
Not only is this an innovative example of reuse, it's a potential solution to alcoholism. Now then, who would like to join me in climbing on the wagon?