Autumn Winter 2010 sees ethical brand Laundry Maid in a resourceful mood with the introduction of Laundry Maid Upcycled; a small collection of jeans, bags and a skirt all innovatively recycled from existing styles into newer directional garments. Developed to sit alongside the label’s core form flattering range of skinny, tailored and tapered leg fits, the concept minimises waste, cuts down on unnecessary consumption of raw denim and introduces exciting new product areas to the line.
Jeans styles have been further adapted to form a snap fastened fifties style handbag and a slouchy cross body bag, each featuring a base and strap handles made from the legs of the jean. In keeping with the label’s ethos, all items are designed, manufactured, laundered and customised in Britain. Due to rarity of supply Laundry Maid Upcycled will be available in numbered limited editions, exclusively at Potassium, 2 Seymour Street W1H 7NA and online at www.potassiumlondon.com and Ethics Girls www.ethicsgirls.co.uk, alongside Laundry Maid’s main line. Retail prices start from £80.00 for the bags to £150.00 for the jeans styles.