Friday, 18 March 2011

Jean ee us

I don't know how it happened, but I seem to have made a subconscious resolution to only ever wear denim on my bottom half. I am a jeans junkie.

So, checkit, here's a very good floor covering for addicts like me. Denim is super durable (just ask Mr Levi Strauss, who initially used it to make camping tents for cowboys). Even after it has served its purpose as clothing, it's still got plenty of life left to give.

Woven Ground offers two versions of upcycled denim rugs. "Shaggy" is made by artisans on a loom using 100% recycled denim; no dying or chemicals are used in production so it's a truly eco choice. "Flat" is also produced on a loom, and it's made out of 100% recycled denim and cotton. Thanks to the flat weave, it can be used on both sides.

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