Wednesday, 17 February 2010

High and dry

Here's an upcylcing experience so cool it pains me...

Generic Youth is a fashion label set up by a dad and his daughter. They started out making t-shirts using overstock fabrics that had been sitting unused and unloved in warehouses in LA. But that was not enough to satisfy their cravings to create a better world. They also sponsor Burger Wednesdays, where you can swing by their place and donate an old beach towel in exchange for a tasty burger (choose from ones made from bean or beast). The towel will be reborn as a sweatshirt and your belly will be full.

A win win win win situation, surely.

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