Here's the scoop from the Fat Face website:
"We believe our jeans should have more than one life, so this Spring we have launched the brand new Upcycle Denim Bag. Made entirely from recycled jeans, the Upcycle Bag is the ultimate accessory. Plus for every one sold, £5 will be donated to the Fat Face Foundation, which supports charities who protect the areas in which we most like to play. So, not only do you get a great bag, you'll also be doing your bit for charity! But be quick, there's only a limited supply so they won't hang around for long!"
Like it? They'll set ya back 20 quid.