Monday, 18 April 2011

Like a dress to water

Redressing the balance between consumption and disposal, From Somewhere re-thinks the fashion industry’s leftovers, reclaiming and upcycling them as a design solution to environmental problems.

So far, so on trend you might be thinking. But get this – From Somewhere was way ahead of the curve. Ever since 1997, they’ve been making their collections with pre-consumer waste: brand-new, often previously unseen, latest trend designer off-cuts, proofs and remnants such as damaged and surplus fabrics reclaimed from the fashion and textile industry.

In other words, solving problems is what they’re all about. That’s exactly how their ground-breaking collab with Speedo came about. Following the decision of FINA, swimming’s governing body, to change the rules regarding swimsuit design and prohibit the use of full-body suits from January 2010, Speedo was left with a surplus of the record-breaking LZR Racer suit.

The LZR Racer suit was worn in 91 world records, so just incinerating this wonder-stuff was out of the question. A limited edition capsule collection developed by From Somewhere includes a statement dress constructed purely of Speedo LZRs, as well as a directional mini collection of swimmdresses, an entirely new concept of swimmer as daywear.

Launched exclusively at Selfridges in London and online through, From Somewhere with Speedo is upcycling in its highest form: a fashion-forward design concept exploring innovative environmental solutions.

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