Plastic bottles into fabric shirts you say? What a clever idea. Which is why the big boys Nike and Coca-Cola are now getting behind it. This summer all nine of the World Cup teams sponsored by Nike will be wearing jerseys made from upcycled plastic bottles, and fan shirts will be cut from the same cloth. In all the initiative will keep 254,000 kg of polyester waste from winding up in a landfill. Coca-Cola's Drink2Wear programme has kept 5 million PET bottles from entering the waste stream. Best dressed in a bottle we think.