This comes from the braniacs at Conceptual Devices:
"A hoodie is not just a hoodie. In a world full of stuff, smart items should be transformable, editable. They should engage the possibility to be transformed into something else. We do not need a new object. We rather need to get rid of some of them, to reduce the complex network of things around us. Just undo it is a collection of reversible objects that could be made from a hoodie at no cost."
Someone there certainly has their head screwed on right. If you watch their videos and peep the how-to images, before you know if your hoodie will become: a backpack, a laptop sleeve, a pillow, a shoulder bag, a backpack... In the world of Conceptual Devices, less is indeed much, much more.