Tuesday, 5 May 2009

Lofty ambitions

Last week my friend Dee took me on a preview tour of Loft, the shop on Westbourne Grove that opened on Saturday. Loft has been around in France for the past 20 years, and the brains behind the operations is Patrick Freche. Patrick was there putting the finishing touches on his first London outpost along with his right-hand woman, the designer Delphine. Their clothes for men, women and children are made from all-natural fibres; Delphine and I agree that synthetics are "poison". The shop itself (which is incidentally gorgeous) has an authentic flavour too - Patrick's brought in touches like the antique cash register from the first shop he opened in 1989, cardboard drawers made by disabled craftspeople and lots of found objects that serve both utilitarian and aesthetic ends. See for yourself at 186 Westbourne Grove.

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